We produce photography and video to tell unique stories that drive engagement
Creative Direction
Ideation and development of visuals for all mediums. Utilizing our global network of talent, we specialize in visual storytelling and on set direction for projects of any scale.
Production
Oversee all the details of a still or video production from casting and location scouting to managing the budget and meeting everyone's needs on set.
Curation
Source and secure rights to existing archival images or video for exhibits, books, galleries, and experiential events.
Our Work

Production by Sway NY for T Mobile / Publicis, shot by Gary Copeland

Production by Sway NY for T Mobile / Publicis, Store shot by Serhii Chrucky; Image on screen shot by Paul Octavious

Production by Sway NY for The Hollywood Reporter - Chris Rock, shot by Karl Ferguson

Production by Sway NY for T Mobile / Publicis, shot by Cornell Watson

Production by Sway NY for The Hollywood Reporter - Chris Rock, shot by Karl Ferguson

Supreme Models Image curation by Sway NY for Abrams

Creative direction and production by Sway NY for Elle China, shot by Alexei Hay

Creative direction and production by Sway NY for Vince Camuto, shot by Corey Maywalt

Creative direction and production by Sway NY for HP, shot by Joe Pugliese
About Sway
Nicole Hyatt & Rebecca Karamehmedovic spent years in editorial, visually crafting content. They’ve worked in a wide range of genres including celebrity, fashion, food, sports, travel and documentary. They now bring that same storytelling ability directly to brands. Based in New York City, they produce content worldwide.
We've worked with some of the best brands in the world













SWAY Is A Certified Women-Owned Business Enterprise
© 2017 Sway NY LLC.