We produce photography and video to tell unique stories that drive engagement
Creative Direction
Ideation and development of visuals for all mediums. Utilizing our global network of talent, we specialize in visual storytelling and on set direction for projects of any scale.
Production
Oversee all the details of a still or video production from casting and location scouting to managing the budget and meeting everyone's needs on set.
Curation
Source and secure rights to existing archival images or video for exhibits, books, galleries, and experiential events.
Our Work

Production by Sway NY for The Hollywood Reporter, Lupita Nyongo by Christian Cody

Production by Sway NY for The Hollywood Reporter, Lupita Nyongo by Christian Cody

Production by Sway NY for The Hollywood Reporter, Lupita Nyongo by Christian Cody

Production by Sway NY for Billboard, Cordea photographed by Hamadi Price

Production by Sway NY for Google. Photographed by Nigel Cox

Production by Sway NY for Google. Photographed by Nigel Cox

Production by Sway NY for Peloton. Jess Sims photographed by Anthony Cunanan

Production by Sway NY for Peloton. Camila Ramon photographed by Anthony Cunanan

Production by Sway NY for Ssense, Jawara photographed by Myles Loftin

Production by Sway NY for Inc Magazine, Athletic Brewing photographed by Chelsie Craig

Production by Sway NY for Billboard, SoundCloud photographed by Wesley Mann

Production by Sway NY for Billboard, SoundCloud photographed by Wesley Mann
About Sway
Nicole Hyatt & Rebecca Karamehmedovic spent years in editorial, visually crafting content. They’ve worked in a wide range of genres including celebrity, fashion, food, sports, travel and documentary. They now bring that same storytelling ability directly to brands. Based in New York City, they produce content worldwide.
We've worked with some of the best brands in the world













SWAY Is A Certified Women-Owned Business Enterprise
© 2017 Sway NY LLC.