We produce photography and video to tell unique stories that drive engagement

Creative Direction

Ideation and development of visuals for all mediums. Utilizing our global network of talent, we specialize in visual storytelling and on set direction for projects of any scale.


Oversee all the details of a still or video production from casting and location scouting to managing the budget and meeting everyone's needs on set.


Source and secure rights to existing archival images or video for exhibits, books, galleries, and experiential events.

Our Work

About Sway

Nicole Hyatt & Rebecca Karamehmedovic spent years in editorial, visually crafting content. They’ve worked in a wide range of genres including celebrity, fashion, food, sports, travel and documentary. They now bring that same storytelling ability directly to brands. Based in New York City, they produce content worldwide.

We've worked with some of the best brands in the world


SWAY Is A Certified Women-Owned Business Enterprise

Get In Touch

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© 2017 Sway NY LLC.