We produce photography and video to tell unique stories that drive engagement
Creative Direction
Ideation and development of visuals for all mediums. Utilizing our global network of talent, we specialize in visual storytelling and on set direction for projects of any scale.
Production
Oversee all the details of a still or video production from casting and location scouting to managing the budget and meeting everyone's needs on set.
Curation
Source and secure rights to existing archival images or video for exhibits, books, galleries, and experiential events.
Our Work

Production by Sway NY for Rolling Stone Magazine, Madonna & Maluma shot by Ricardo Gomes.

Production by Sway NY for Daring Foods, shot by Chelsie Craig.

Production by Sway NY for Innovation by HP, shot by Nicky Woo

Production by Sway NY for Daring Foods, shot by Chelsie Craig.

Production by Sway NY for Daring Foods, shot by Ike Edeani

Production by Sway NY for Daring Foods, shot by Ike Edeani

Production by Sway NY for McCormick, shot by Nigel Cox

Production by Sway NY for the New York Post, shot by Nigel Parry

Production and Creative Direction by Sway NY for UOMA by Sharon C, photographed by Gabriel Mendoza Weiss

Production by Sway NY for Daring Foods, shot by Chelsie Craig.

Production and Creative Direction by Sway NY for T. Rowe Price, photographed by Marisa Guzman-Aloia
About Sway
Nicole Hyatt & Rebecca Karamehmedovic spent years in editorial, visually crafting content. They’ve worked in a wide range of genres including celebrity, fashion, food, sports, travel and documentary. They now bring that same storytelling ability directly to brands. Based in New York City, they produce content worldwide.
We've worked with some of the best brands in the world













SWAY Is A Certified Women-Owned Business Enterprise
© 2017 Sway NY LLC.